Insights
Field notes
Notes from a Baltic operator on the ground in the US since 2017.
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The first 90 days — what actually matters
You've decided to enter the US. Here's what to focus on in the first three months, and what to skip.
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Why European pricing won't work in America
You're probably charging too little. Here's why that's hurting you more than you think.
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5 mistakes European companies make entering the US
After watching dozens of companies attempt the crossing, the failure patterns are remarkably consistent. Here are the five that keep showing up, and how to avoid them.