Kaspars Koo
I help European teams land their first US customers, partners, or capital.
Born and raised in Riga. I came to the US in 2017 to build product at a seed-stage YC startup in New York. Since then I’ve worked with companies from 5-person YC startups to the Fortune Global 500. Based in Boston.
I’ve built and grown products for 15+ years, across startups, agencies, and consulting. I’ve shipped product, run sales, owned marketing, and built ops. 30+ clients in Europe, the US, and beyond.
Outside client work, I scout and invest in early-stage startups with BADideas.fund and run the New England chapter of the Latvian American Chamber of Commerce.
or connect with me on LinkedIn
Track record
- 15+ years building products and leading teams
- 30+ clients across Europe and the US
- Since 2017 on the ground in the US
- 20+ industries worked in as an operator and advisor
Product leader and angel investor in the US
People I’ve worked with
Kaspars has a great ability to read people and situations. He quickly understands how others are thinking, what they truly need, and where a conversation is headed. His judgment is remarkably accurate, and I came to trust his instincts without feeling the need to second-guess them. Beyond that, he has a deep understanding of both product and technology and consistently approaches decisions by prioritizing the customer and their needs first. He combines strategic thinking with empathy, making him an invaluable partner and teammate.
Jaime Ruhl Vice President, Client Growth (US), Global IT consultancy I've worked with Kaspars on a few projects over the years. He's spent time on both sides - and he knows the people, the markets, and the common pitfalls. For any Baltic or Nordic founder thinking about the US, he's who I'd send you to first.
Martins Bratuskins Founder, Monetizr I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.
Kaspars Salenieks Data & AI Leader, Global IT company Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.
Martins Pjalkovskis Head of Investments, BADideas.fund Kontor (n.)
Kontor takes its name from kontor, the Hanseatic-era trading post.
From the 13th century onwards, merchants from Riga, Tallinn, and other Hanseatic cities established kontors in foreign hubs: London, Bergen, Bruges, Novgorod. A kontor was a foothold: credibility, local knowledge, trusted relationships. It’s how Baltic and North German traders succeeded far from home.
Riga joined the Hanseatic League in 1282. The word kontor still means “office” across the Nordics and Estonia. Kontor is the same idea, 700 years later: a foothold for European founders entering the United States.