Land your first US customers
For European teams landing their first US customers, partners, or capital. Your headquarters in the US.
30+ companies across Europe and the US
“He's who I'd send you to first.” Martins Bratuskins, Monetizr
The US is a different game
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Your positioning doesn’t translate
US buyers have their own objections and zero patience for European modesty.
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You’re guessing at the playbook
Pricing, ICP, messaging, which city. Reuse your home-market playbook and you’ll likely fail. In the US, you start over.
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You don’t have the network yet
No warm intros, no local champions. Cold outbound from Europe rarely closes.
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You’ve tried before
You flew in for a trade show, or hired a US sales rep, and the deals never came. The US punishes half-measures.
12–18months
That’s how long most founders spend figuring the US out alone. The goal is to cut that in half.
Three steps to your first US deal
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Week 0
Intro call
Where you are, what you want to land, and whether I’m the right fit.
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Weeks 1–4
Your US plan
Positioning, ICP, pricing and a short list of first targets, rewritten for US buyers.
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Months 1–6
Land
Warm intros, first meetings, first partners and first US customers.
Start small or go all in
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Strategy session
90 min , depth 1 of 4
Your US plan: we take it apart together. What holds up, what doesn’t, and the clear next steps.
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Focused project
30–90 days , depth 2 of 4
US positioning, outbound playbook, pricing or first customer meetings.
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Ongoing partner
3–6 mo , depth 3 of 4
Fractional advisor. Weekly working call, sounding board, network access.
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Hands-on help
Done for you , depth 4 of 4
Booking first sales meetings, partner intros, closing pilots, hiring your first US seller. I do the work with your team, hands on.
In their words
He's spent time on both sides. He knows the people, the markets, and the common pitfalls. For any Baltic or Nordic founder thinking about the US, he's who I'd send you to first.
Martins Bratuskins Founder, Monetizr His judgment is remarkably accurate. I came to trust his instincts without feeling the need to second-guess them.
Jaime Ruhl VP, Client Growth (US), Global IT consultancy I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.
Kaspars Salenieks Data & AI Leader, Global IT company Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.
Martins Pjalkovskis Head of Investments, BADideas.fund 
Kaspars Koo
Born in Riga, in the US since 2017. I’ve shipped product, run sales, owned marketing and built ops for companies from 5-person YC startups to the Fortune Global 500.
Outside client work, I scout and invest in early-stage startups with BADideas.fund and run the New England chapter of the Latvian American Chamber of Commerce.
Product leader and angel investor in the US
- 15+ years building products and leading teams
- 30+ clients across Europe and the US
- Since 2017 on the ground in the US
- 20+ industries worked in as an operator and advisor
Field notes
All field notes-
The first 90 days - what matters
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Why European pricing won't work in the US
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Common mistakes European companies make in the US
Not ready for a call?
Get new field notes by email, whenever there’s something worth sharing.
Ready to land in the US?
No prep needed. You’ll leave with a straight answer on whether the US makes sense for you now.
Intro call with Kaspars Video call Next available, in your time zone Usually available
Mornings US Eastern, afternoons in Europe