Insights
Notes fromthe crossing.
Lessons, observations, and frameworks for European tech companies entering the US market. Written from the trenches, not the boardroom.
5 Mistakes European Companies Make When Entering the US Market
After watching dozens of companies attempt the crossing, the failure patterns are remarkably consistent. Here are the five that keep showing up — and how to avoid them.
Read articleWhy Your European Pricing Won't Work in America
You're probably charging too little. Here's why that's hurting you more than you think.
Read articleThe First 90 Days: What Actually Matters
You've decided to enter the US market. The clock is ticking. Here's what to focus on — and what to ignore — in your first three months.
Read articleWant to talk through your situation?
Insights are useful, but a 30-minute conversation about your specific market is faster.
Book a Call